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Marketing : basic concepts and decisions
by
William M. Pride
Other authors
O. C. Ferrell
(Joint Author.)
Paper Book, 1977
Status
Available
Call number
658.8
Tags
Marketing
Genres
Business
Nonfiction
Collection
Business, Jobs & Careers
Publication
Boston : Houghton Mifflin, c1977.
Subjects
Marketing
Language
English
Physical description
xix, 594 p.; 26 cm
ISBN
039524529X / 9780395245293
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